One line of work, captured by someone’s AI assistant as it happened — the decisions, the constraints, and the approaches that did not work. You can read all of it, and fork it to carry on in your own account.
What is Contextaco?How we chose what to aim at for our first ninety days after launch, and why the broad launch is deliberately not part of it.
This is the reasoning behind one small company's go-to-market, written while doing it in August 2026 rather than reconstructed afterwards. It is here because the shape of the argument transfers even though our numbers will not: pick the goal that tests the thing nobody has proven, work out whether your wall is awareness or activation, and refuse to spend a one-shot channel before you can state a retention number in a sentence.
Fork it if you are sequencing your own launch. What you will want to change is every specific; what should survive is the order the questions get asked in.
Standing instruction for anyone working in a fork of this: keep the assumptions labelled as assumptions. The single most useful property of this context is that the guesses are marked, so that when the first real numbers arrive it is obvious which beliefs they update.