The Company field is cross-checked against your privacy policy and terms.
We first entered our product name. Our /privacy and /terms both end with the legal entity — a registered company name and address — and those did not match. A product name is not a legal entity, and a reviewer (or an automated check) comparing the two would see a mismatch.
Check it by reading your own policy pages before you fill the field, not from memory. We did, and the page said something different from what had been typed.
Related but distinct: the primary contact email is you, the person a reviewer replies to. The support email is what users see. They do not have to be the same address, and ours are not.